**Privacy Policy Overview**
This Privacy Policy outlines the methods we employ in handling your personal data when you visit or conduct transactions on divoknives.com (hereinafter referred to as the “Site”).
**Collection of Personal Data**
Upon your visit to the Site, we automatically gather specific data related to your device, which includes details about your web browser, IP address, time zone, and existing cookies on your device. Furthermore, as you navigate the Site, we accumulate data regarding the specific web pages or products you view, the websites or search terms that directed you to the Site, and your interaction dynamics with the Site. This category of information is termed “Device Information.”
**Technologies Used for Data Collection**
We utilize the following methods to collect Device Information:
- **Cookies**: Small data files stored on your device or computer, usually containing an anonymous unique identifier. For more details on cookies, and instructions on disabling them, visit [http://www.allaboutcookies.org](http://www.allaboutcookies.org).
- **Log Files**: These files log activities on the Site and gather data including your IP address, browser type, Internet service provider, referral/exit pages, and date/time stamps.
- **Electronic Files**: Including web beacons, tags, and pixels, these files are used to gather information on your browsing habits on the Site.
Additionally, during purchases or attempted purchases via the Site, we collect specific information from you, including your name, billing and shipping addresses, payment details (credit card numbers included), email address, and phone number. This category of information is referred to as “Order Information”.
**Definition of Personal Information**
In this Privacy Policy, “Personal Information” encompasses both Device Information and Order Information.
**Usage of Personal Information**
We primarily use the Order Information collected to execute orders made through the Site (this includes processing payment information, organizing shipping, and providing invoices/order confirmations). Moreover, this Order Information is used to:
- Communicate with you.
- Screen orders for potential risks or fraud.
- Share with you information or advertisements about our products or services, according to your preferences.
We employ the Device Information to screen for potential risks and fraud (especially regarding your IP address), and broadly to enhance and optimize our Site (for instance, through analytics about customer interactions with the Site, and evaluating our marketing and advertising campaigns).
**Sharing of Personal Information**
We share your Personal Information with third-party services to assist us in utilizing your Personal Information, as previously described. For instance, we use Shopify for our online store operations—you can read about how Shopify handles your Personal Information at [https://www.shopify.com/legal/privacy](https://www.shopify.com/legal/privacy). We also use Google Analytics to understand customer usage of the Site—more on Google's use of your Personal Information can be found at [https://www.google.com/intl/en/policies/privacy/](https://www.google.com/intl/en/policies/privacy/). Opting out of Google Analytics is possible at [https://tools.google.com/dlpage/gaoptout](https://tools.google.com/dlpage/gaoptout).
Moreover, we may also disseminate your Personal Information to comply with relevant laws and regulations, respond to legal requests like subpoenas, or to safeguard our rights.
**Behavioral Advertising**
We utilize your Personal Information to offer targeted advertising or marketing communications we believe could be of interest to you. For detailed understanding of targeted advertising, visit the Network Advertising Initiative’s page at [http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work](http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work).
To opt out of targeted advertising, use these links:
- Facebook: [https://www.facebook.com/settings/?tab=ads](https://www.facebook.com/settings/?tab=ads)
- Google: [https://www.google.com/settings/ads/anonymous](https://www.google.com/settings/ads/anonymous)
- Bing: [https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads](https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads)
Additionally, opt out of certain services through the Digital Advertising Alliance’s portal at: [http://optout.aboutads.info/](http://optout.aboutads.info/).
**Do Not Track Notice**
We do not modify our Site’s data collection and usage practices when your browser sends a Do Not Track signal.
**User Rights**
If you are a European resident, you are entitled to access and request correction, update, or deletion of your personal data in our possession. To exercise these rights, please contact us via the provided contact details.
Moreover, we process information of European residents to fulfill contracts (e.g., orders made through the Site) or in pursuit of our legitimate business interests outlined above. Also, note that your information may be transferred
